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Creating images.
Perhaps
this is the best definition to what Morandini has been accomplishing for
more than two decades. His drawings, arts and illustrations are made to shine. To give a ride to companies, products
and brands to exciting and uncommon trips. To pass positive messages. To attract by the
look. To captivate. To seduce. To blow up in colors and to fill the
world with highly vibrant forms.
Without caring about social labels, he balances
himself on a tightrope between design and art. His creations are born to
fill the eyes. Impossible to be indifferent.
Morandini believes that
provoking the directions is the most vital ability that a designer / artist carries in his box of tricks.
It is a question
of taking care of psychological factors involved in all the creative and productive
chain.
Taking a walk through the
most varied fields of design and visual arts in search of ludic answers,
he always seems to be asking us: isn’t having fun, one of our most
sublime attributes?
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